New Icons Design | About
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New Icons Design is a product development lab founded by artist and inventor Patrick Astwood. New Icons was born out of a passion for design and a pioneering interest in innovation. New Icons is a maverick minded agency focused principally on scrutinizing retail markets and consumer needs and originating concepts that either improve on existing designs or create game changing new ones.

Working with a diverse group of engineers and freelance industrial designers, New Icons is a flexible and adventurous platform that continually teases at the boundary of what is possible. At New Icons Design the concept is king and our drive to innovate is insatiable with a formidable line up of products in development.